SÁNCHEZ RODRÍGUEZ, ALEXANDER
Preferred name
SÁNCHEZ RODRÍGUEZ, ALEXANDER
Main Affiliation
GADEP - Grupo de Estudios de Administración Empresarial y Pública
SF
Web Site
ORCID
0000-0001-8259-2131
Scopus Author ID
58772950700
80 results
Now showing 1 - 10 of 80
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Item type:Publication, Optimization of heterogeneous capacities considering the profit margin per product(Center for Strategic Studies in Business and Finance SSBFNET, 2023-06-17); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Coopetition in business relationships: Validation and improvement of the coopetitive paradox model(Arts and Science Press Pte. Ltd., 2024-11-29); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gestión por Competencias Laborales en el Contexto del Proceso de Cambios Políticos y Económicos en Cuba(Universidad Nacional de Colombia, 2017-10-01); ; Javier Moreno Lázaro<jats:p>Los cambios políticos y económicos en Cuba, entre 1989 y el 2016, han tenido una incidencia significativa en las relaciones laborales y la gestión de capital humano, ocasionando desajustes gerenciales, económicos y tecnológicos importantes en esta y otras áreas de las organizaciones cubanas. El objetivo de este artículo radica en diseñar un modelo para el desarrollo integrado de competencias laborales y las herramientas necesarias para su aplicación, que integre sus procesos centrales con los perfiles de competencias y contribuya a elevar el desempeño de los trabajadores de las empresas en el complejo contexto analizado. Como parte del análisis de las variables potenciales que participan en el constructo multivariado de la gestión por competencias, se utilizó un procedimiento para el análisis de consenso sobre variables participantes en un modelo teórico. Los aportes se reflejan en el modelo teórico diseñado, partiendo de las cuatro dimensiones identificadas, que se distingue por la integración de las principales corrientes en el estudio de las competencias y el diseño de un sistema de gestión de capital humano basado en este enfoque, haciendo uso además del enfoque de sistemas, el holístico y el estratégico de la dirección, proporcionando las herramientas técnicamente fundamentadas para el desarrollo de competencias. Además, los instrumentos para el cálculo de indicadores reflejan un mejoramiento en la perspectiva del trabajador, destacándose el nivel de competencia y el nivel de desarrollo de competencias, con una incidencia favorable en los resultados globales de la entidad estudiada.</jats:p>Scopus© Citations 9 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Unlocking the power of investment decision making with MATLAB: A cutting-edge method for optimizing capacities(Pakistan Home Economics Association, 2023-09-26); ; ; <jats:p>Purpose: The aim of this research was to present a method that would allow responding to both interests in a staggered and proportional way, in correspondence with existing financial availability.
 Design/Methodology/Approach: This research shows the results of the application of a methodological proposal programmed in MATLAB, which provided a solution to the described problem.
 Findings: The application was carried out in a small company, which has three fundamental products, and allowed to optimize the use of the available capital, increasing both the installed capacities and the potential demand for the products offered.
 Conclusion: It is possible to define an investment strategy that, based on the existence of an amount of financial availability, alternates the investment in the limiting capacity or the commercialization actions in correspondence with what is the limitation of the organization, which can be a limitation of capacity or market. This favors a systematic increase in the utility of the organization.
 Practical Implications: An analysis algorithm is developed that can serve as a guide for businessmen to design investment strategies aimed at increasing demand or capacity restrictions, as the case may be, based on financial availability and contributing to the systematic increase in the utility of the organization under study.
 Contribution to Literature: A method is presented that combines the analysis of capacity restrictions with those of demand restrictions, an aspect that is generally addressed in the literature independently.</jats:p>Scopus© Citations 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Key Determinants of Successful Advertising in the Context of SMEs: An Empirical Analysis in Ecuador(Walter de Gruyter GmbH, 2025-02-24); ; ; ; Margarita De Miguel-GuzmánToday there is an almost unquestionable recognition of the impact that good advertising actions could have on sales. However, what is not entirely clear is which variables could favor or limit the impact of advertising actions in the context of micro, small and medium enterprises (MSMEs). In this sense, this research aimed to delve into which variables affect and to what extent they do so in the impact of advertising campaigns on the increase in the results of MSMEs in Ecuador. For this purpose, an analysis of advertising campaigns was carried out in 425 representative organizations of different activities, such as: gastronomy, personal services, clothing trade, food trade or supplies trade; In the same way, the commercialization is carried out in a personal, indirect or mixed way and they use as communication media: Internet, television, press or print media, radio or mixed. The study evaluated variables such as: the level of competition, customer satisfaction, the intensity and quality of the campaign, the capital invested, the stage of the life cycle or the age of the product that is advertised. As a general result, the existence of a direct correlation between the increase in sales and independent variables such as: invested capital, intensity of campaign, customer satisfaction; and a negative correlation with the level of competence and the stage of the life cycle. No differences were found between the different media, the type of activity or the sales mechanism. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Relationships between well-being, resilience, leadership, and perceived success in SME owners-managers of Ecuador(Arts and Science Press Pte. Ltd., 2024-02-29); ; ; This paper aims to provide a comprehensive understanding of entrepreneurial success among owners and managers of Ecuadorian SMEs through the relationship between variables such as business efficiency, psychological resilience and perceived entrepreneurial leadership. We surveyed 385 SME owners and managers in Ecuador and employed hierarchical linear modeling to analyze the data. The findings of this article suggest that entrepreneurial well-being, psychological resilience, and entrepreneurial leadership perceived by owners and managers of Ecuadorian SMEs are positively correlated with entrepreneurial success. There may be a tendency to associate success with economic performance. The practical implications of this study are that owner-managers of SMEs can use the developed measurement scale to evaluate their success and identify areas where they may need support or improvement and develop strategies to foster the best possible business experience. The study also provides insights into factors affecting entrepreneurial success and highlights the importance of promoting a positive entrepreneurial experience. In addition, the study contributes to literature by identifying some limitations and identifying areas for future research. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Facing post COVID-19 era, what is really important for Ecuadorian SMEs?(SAGE Publications, 2020-01-01); ; ; <jats:p> Small and medium-sized enterprises (SMEs) have to face the time post COVID-19. The pandemic impacted the SMEs with great force worsening the well-known situation of lack of resources and its tendency to disappear in the very early years of existence. This systemic crisis jeopardizes SMEs in many ways and it is necessary to find ways to emerge and survive from this crisis. This manuscript conducts a literature study on more than 100 manuscripts that present recommendations from McKinsey & Company for SMEs to face post-pandemic time. Through the application of the entropy-weight coefficient method this paper finds priorities from Ecuadorian SMEs out of essential elements proposed at the literature review, to introducing at the managing process to face post COVID-19 era. </jats:p>Scopus© Citations 18 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements(Faculty of Economics and Business, University of Zagreb, 2020-06); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Variables de la responsabilidad social corporativa. Un modelo de ecuaciones estructurales(Salesian Polytechnic University of Ecuador, 2022-09-29); <jats:p>El valor futuro de las organizaciones viene determinado por sus resultados económicos junto con su nivel de respuesta a las necesidadesde la sociedad y los grupos de interés, así como por el tipo de relación que establezcan con el ambiente en el que se desenvuelve e influye. Así, alcanzar altos niveles de responsabilidad social corporativa (RSC) se convierte en una necesidad para el éxito empresarial. Este tipo de investigación tiene un enfoque empírico. La investigación se orientó a identificar y validar las variables que condicionan y se relacionan con la RSC. El estudio consideró en su metodología el diseño de un instrumento a partir de investigaciones referenciales, el cual fue aplicado a 778 trabajadores. En el análisis se propuso un modelo de ecuaciones estructurales para identificar las asociaciones y relaciones para la RSC. La evaluación de este modelo de ecuaciones estructurales y su validación a través del análisis factorial confirmatorio permitió constatar, como principales conclusiones, que la responsabilidad social corporativa presenta un desarrollo condicionado por un enfoque multidimensional,donde las variables internas de la organización muestran un nivel significativo de correlación con la RSC reconocida por los clientes de laorganización, como son el liderazgo, la orientación estratégica, el diseño organizacional, la comunicación, el desarrollo de competencias profesionales, los valores organizacionales y la satisfacción laboral, y guardan una estrecha relación con las investigaciones precedentes.</jats:p>Scopus© Citations 13