MARTÍNEZ VIVAR, RODOBALDO
Preferred name
MARTÍNEZ VIVAR, RODOBALDO
Main Affiliation
GADEP - Grupo de Estudios de Administración Empresarial y Pública
Web Site
ORCID
0000-0002-1934-1185
Scopus Author ID
57192373170
67 results
Now showing 1 - 10 of 67
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Item type:Publication, Gestión por Competencias Laborales en el Contexto del Proceso de Cambios Políticos y Económicos en Cuba(Universidad Nacional de Colombia, 2017-10-01); ; Javier Moreno Lázaro<jats:p>Los cambios políticos y económicos en Cuba, entre 1989 y el 2016, han tenido una incidencia significativa en las relaciones laborales y la gestión de capital humano, ocasionando desajustes gerenciales, económicos y tecnológicos importantes en esta y otras áreas de las organizaciones cubanas. El objetivo de este artículo radica en diseñar un modelo para el desarrollo integrado de competencias laborales y las herramientas necesarias para su aplicación, que integre sus procesos centrales con los perfiles de competencias y contribuya a elevar el desempeño de los trabajadores de las empresas en el complejo contexto analizado. Como parte del análisis de las variables potenciales que participan en el constructo multivariado de la gestión por competencias, se utilizó un procedimiento para el análisis de consenso sobre variables participantes en un modelo teórico. Los aportes se reflejan en el modelo teórico diseñado, partiendo de las cuatro dimensiones identificadas, que se distingue por la integración de las principales corrientes en el estudio de las competencias y el diseño de un sistema de gestión de capital humano basado en este enfoque, haciendo uso además del enfoque de sistemas, el holístico y el estratégico de la dirección, proporcionando las herramientas técnicamente fundamentadas para el desarrollo de competencias. Además, los instrumentos para el cálculo de indicadores reflejan un mejoramiento en la perspectiva del trabajador, destacándose el nivel de competencia y el nivel de desarrollo de competencias, con una incidencia favorable en los resultados globales de la entidad estudiada.</jats:p>Scopus© Citations 9 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Unlocking the power of investment decision making with MATLAB: A cutting-edge method for optimizing capacities(Pakistan Home Economics Association, 2023-09-26); ; ; <jats:p>Purpose: The aim of this research was to present a method that would allow responding to both interests in a staggered and proportional way, in correspondence with existing financial availability.
 Design/Methodology/Approach: This research shows the results of the application of a methodological proposal programmed in MATLAB, which provided a solution to the described problem.
 Findings: The application was carried out in a small company, which has three fundamental products, and allowed to optimize the use of the available capital, increasing both the installed capacities and the potential demand for the products offered.
 Conclusion: It is possible to define an investment strategy that, based on the existence of an amount of financial availability, alternates the investment in the limiting capacity or the commercialization actions in correspondence with what is the limitation of the organization, which can be a limitation of capacity or market. This favors a systematic increase in the utility of the organization.
 Practical Implications: An analysis algorithm is developed that can serve as a guide for businessmen to design investment strategies aimed at increasing demand or capacity restrictions, as the case may be, based on financial availability and contributing to the systematic increase in the utility of the organization under study.
 Contribution to Literature: A method is presented that combines the analysis of capacity restrictions with those of demand restrictions, an aspect that is generally addressed in the literature independently.</jats:p>Scopus© Citations 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Key Determinants of Successful Advertising in the Context of SMEs: An Empirical Analysis in Ecuador(Walter de Gruyter GmbH, 2025-02-24); ; ; ; Margarita De Miguel-GuzmánToday there is an almost unquestionable recognition of the impact that good advertising actions could have on sales. However, what is not entirely clear is which variables could favor or limit the impact of advertising actions in the context of micro, small and medium enterprises (MSMEs). In this sense, this research aimed to delve into which variables affect and to what extent they do so in the impact of advertising campaigns on the increase in the results of MSMEs in Ecuador. For this purpose, an analysis of advertising campaigns was carried out in 425 representative organizations of different activities, such as: gastronomy, personal services, clothing trade, food trade or supplies trade; In the same way, the commercialization is carried out in a personal, indirect or mixed way and they use as communication media: Internet, television, press or print media, radio or mixed. The study evaluated variables such as: the level of competition, customer satisfaction, the intensity and quality of the campaign, the capital invested, the stage of the life cycle or the age of the product that is advertised. As a general result, the existence of a direct correlation between the increase in sales and independent variables such as: invested capital, intensity of campaign, customer satisfaction; and a negative correlation with the level of competence and the stage of the life cycle. No differences were found between the different media, the type of activity or the sales mechanism. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Relationships between well-being, resilience, leadership, and perceived success in SME owners-managers of Ecuador(Arts and Science Press Pte. Ltd., 2024-02-29); ; ; This paper aims to provide a comprehensive understanding of entrepreneurial success among owners and managers of Ecuadorian SMEs through the relationship between variables such as business efficiency, psychological resilience and perceived entrepreneurial leadership. We surveyed 385 SME owners and managers in Ecuador and employed hierarchical linear modeling to analyze the data. The findings of this article suggest that entrepreneurial well-being, psychological resilience, and entrepreneurial leadership perceived by owners and managers of Ecuadorian SMEs are positively correlated with entrepreneurial success. There may be a tendency to associate success with economic performance. The practical implications of this study are that owner-managers of SMEs can use the developed measurement scale to evaluate their success and identify areas where they may need support or improvement and develop strategies to foster the best possible business experience. The study also provides insights into factors affecting entrepreneurial success and highlights the importance of promoting a positive entrepreneurial experience. In addition, the study contributes to literature by identifying some limitations and identifying areas for future research. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Facing post COVID-19 era, what is really important for Ecuadorian SMEs?(SAGE Publications, 2020-01-01); ; ; <jats:p> Small and medium-sized enterprises (SMEs) have to face the time post COVID-19. The pandemic impacted the SMEs with great force worsening the well-known situation of lack of resources and its tendency to disappear in the very early years of existence. This systemic crisis jeopardizes SMEs in many ways and it is necessary to find ways to emerge and survive from this crisis. This manuscript conducts a literature study on more than 100 manuscripts that present recommendations from McKinsey & Company for SMEs to face post-pandemic time. Through the application of the entropy-weight coefficient method this paper finds priorities from Ecuadorian SMEs out of essential elements proposed at the literature review, to introducing at the managing process to face post COVID-19 era. </jats:p>Scopus© Citations 18 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements(Faculty of Economics and Business, University of Zagreb, 2020-06); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Navigating Uncertainty Through AI Adoption: Dynamic Capabilities, Strategic Innovation Performance, and Competitiveness in Ecuadorian SMEs(MDPI AG, 2025-11-29); ; ; ; Artificial intelligence (AI) is increasingly positioned as an enabler of strategic renewal and competitiveness for small and medium-sized enterprises (SMEs) in emerging economies. However, its adoption remains limited and uneven, constrained by shortages of skilled talent, weak data infrastructures, and financial barriers. This study examines Ecuadorian SMEs as a representative case within this broader context, analyzing survey data from 385 firms to diagnose AI adoption patterns and validate a structural model linking AI adoption, dynamic capabilities, and strategic innovation performance. Results from Partial Least Squares Structural Equation Modeling (PLS-SEM) confirm that AI adoption enhances innovation and competitiveness both directly and indirectly through dynamic capabilities, specifically firms’ abilities to sense opportunities, seize them through innovation, and reconfigure resources. The model explains 41% of the variance in strategic innovation performance, providing robust empirical support for the proposed AI-Driven Dynamic Capabilities Framework for Strategic Innovation and Competitiveness. The study clarifies how perceptual and contextual enablers of adoption (TAM/TOE) interact with capability-building mechanisms (RBV/DCT), offering a more integrated understanding of how SMEs assimilate AI under resource constraints. These findings demonstrate how SMEs translate early adoption into strategic advantage under conditions of uncertainty. The study also offers actionable guidance by showing that the most effective interventions for SMEs focus on strengthening foundational data and organizational capabilities rather than promoting complex AI systems beyond current readiness levels.Scopus© Citations 11 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Investment decisions in the context of SMEs: A non-financial factor approach(International Academic Hub, 2024-03-05); ; ; This study empirically examines the non-financial factors approach to making investment decisions and supports this significant activity in the context of SMEs, based on 16 investment projects and a proposal for a new way to manage non-financial factors. For small and medium-sized enterprises, focusing on non-financial factors in investment decision-making might identify fewer tangible advantages than in financial analysis, but there is not enough information on such factors. That is why the object ive of this research is to propose a way to make investment decisions by paying attention to non-financial indicators. This study produces three basic findings. First, nonfinancial measures are widely used in capital budgeting, but nonfinancial measures appear to serve as a partial substitute when there is a lack of information or knowledge to develop other techniques, mainly in the context of SMEs. Second, a proposal method to analyze non-financial factors facilitates a decision to accept or reject an investment project. Third, entrepreneurs very often make blind decisions regarding the investments they should make, either due to a lack of time, information, or knowledge to do so. The way of analyzing the potential impact of investment projects generates the opportunity to position them based on two dimensions that emerge from the combination of the nonfinancial factors used. Additionally, the present study succeeds in presenting and evaluating 16 investment projects, pointing to those that can have a better impact on businesses. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Role of tolerance to ambiguity, enviromental perception, authentic leadership and performance in SMES(Czestochowa University of Technology, 2023-06); ; ; This study analyses the relationship between tolerance to ambiguity, environmental perception, authentic leadership and performance in SMEs. In order to test the above, information is collected from 285 entrepreneurs and through a combination, the mediation analysis is applied with the moderation of the direct effect of tolerance to ambiguity on performance through the environmental perception, as well as an effect on the relationship between the mentioned variables is determined directly, which is a function of authentic leadership. The authors found that tolerance to ambiguity and authentic leadership were positive predictors of environmental perception, which in turn positively impacted performance in SMEs. Additionally, the study revealed that the relationship between tolerance to ambiguity and performance was mediated by environmental perception. Overall, the study provides valuable insights into how the interplay of various factors can impact SME performance outcomes and suggests that enhancing tolerance to ambiguity and authentic leadership can lead to improved environmental perception and, ultimately, better performance for such businesses.Scopus© Citations 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Contributions to the planning of human resources in the territorial level(Inderscience Publishers, 2018); ; ;