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ESTRELLA IRAZABAL, ALEXIS LITVINOV
ESTRELLA IRAZABAL, ALEXIS LITVINOV
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ESTRELLA IRAZABAL, ALEXIS LITVINOV
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Facultad de Ciencias Gastronómicas y Turismo
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2026
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ESTRELLA IRAZABAL, ALEXIS LITVINOV
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GARCIA VIDAL, GELMAR
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MARTÍNEZ VIVAR, RODOBALDO
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PÉREZ CAMPDESUÑER, REYNER FRANCISCO
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SÁNCHEZ RODRÍGUEZ, ALEXANDER
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Facultad de Ciencias de la Ingeniería e Industrias
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Facultad de Ciencias Gastronómicas y Turismo
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Facultad de Derecho, Ciencias Administrativas y Sociales
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Publication
,
What's in a Name? Experimental Evidence That “Ancestral” Menu Labels Increase Expectations, Liking, Perceived Authenticity, and Willingness to Pay
(
Wiley
,
2026-08
)
VALDÉS ALARCÓN, MARCOS EDUARDO
;
ESTRELLA IRAZABAL, ALEXIS LITVINOV
;
SÁNCHEZ RODRÍGUEZ, ALEXANDER
;
MARTÍNEZ VIVAR, RODOBALDO
;
GARCIA VIDAL, GELMAR
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