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Publication
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
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Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
Journal
Market-Tržište
ISSN
1849-1383
Date Issued
2020-06
Author(s)
Margarita De-Miguel-Guzmán
RONQUILLO BOLAÑOS, CARLOS LEONARDO
Facultad de Derecho, Ciencias Administrativas y Sociales
SANCHEZ RODRIGUEZ, ALEXANDER
Facultad de Ciencias de la Ingeniería e Industrias
GARCIA VIDAL, GELMAR
Facultad de Derecho, Ciencias Administrativas y Sociales
PEREZ CAMPDESUÑER, REYNER FRANCISCO
Facultad de Derecho, Ciencias Administrativas y Sociales
MARTÍNEZ VIVAR, RODOBALDO
Facultad de Derecho, Ciencias Administrativas y Sociales
DOI
10.22598/mt/2020.32.1.27
URL
https://cris.ute.edu.ec/handle/123456789/705