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Publication
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
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Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
Journal
Cogent Business & Management
ISSN
2331-1975
Date Issued
2023-09-06
Author(s)
GARCIA VIDAL, GELMAR
Facultad de Derecho, Ciencias Administrativas y Sociales
SANCHEZ RODRIGUEZ, ALEXANDER
Facultad de Ciencias de la Ingeniería e Industrias
PEREZ CAMPDESUÑER, REYNER FRANCISCO
Facultad de Derecho, Ciencias Administrativas y Sociales
MARTÍNEZ VIVAR, RODOBALDO
Facultad de Derecho, Ciencias Administrativas y Sociales
DOI
10.1080/23311975.2023.2233272
URL
https://cris.ute.edu.ec/handle/123456789/497