Now showing 1 - 10 of 14
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Prospects of the Agro-Industrial Cluster for the Commercialization of Bananas. Case Study in Ecuador
    (Editorial Pontificia Universidad Javeriana, 2023-09-01) ;
    Jorge Luis Tinoco González
    ;
    ;
    Sebastiana del Monserrate Ruiz Cedeño
    The objective of this study is to identify the feasibility prospects of a cluster to be implemented as the business development model of a business association in the La Concordia region of Ecuador based on a logistic model that enables the appropriate use of resources. The methodological design of this study comprises the application of surveys, interviews, the geo-marketing technique, and the open space model, thus establishing a procedure that, given qualitative and quantitative variables, enables mapping production and commercialization areas and identifying an appropriate location for constructing a collection center. The model proposed aims to leverage the advantages of the chosen location, reduce the technological gap, and promote technological innovation in business management to enhance productivity and competitiveness in the region. The model proposed is aimed at using the advantages of the chosen location, reducing the technological gap, and promoting technological innovation in business management, in order to enhance productivity and competitiveness in the region.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Presencia de la marca de ciudad en páginas web institucionales y redes sociales de ciudades ecuatorianas, como factor de diferenciación
    (Universidad Tecnologico ECOTEC, 2021-12-10) ; ;
    Andy Stalin Lopez Gómez
    ;
    ANA PATRICIA TORRES ESTUPIÑAN
    Las urbes ecuatorianas tienen la posibilidad de desarrollarse a partir de sus potencialidades, identificando atributos que les permitan atraer inversiones, generar empleo y establecer una posición competitiva. Para esto, es necesario definir, las acciones y los atributos de notoriedad que las hagan reconocer como ciudad de oportunidades, para lo cual se desarrollan estrategias de marketing, que, posibiliten bajo el paraguas de una marca atractiva diferenciarlas en el mercado urbano actual. Es por ello que el objetivo del presente estudio es poder identificar cuáles son los principales atributos más comunes que utilizan los decisores para posicionar en el mercado nacional e internacional en ciudades ecuatorianas seleccionadas para el estudio. La metodología que abordó la investigación responde a un paradigma cualitativo de tipo revisión documental y del análisis de la presencia de las marcas de ciudades en las páginas web institucionales y redes sociales de ciudades seleccionadas para la presente investigación. Los resultados derivados permiten validar que un alto porcentaje de marcas de ciudades se centran en el sector turístico, sin que exista un proyecto con una visión holística sobre el papel de la marca en el desarrollo de las ciudades.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Modelo de Pentahelix para la Educación Ambiental con Enfoque Comunitario
    (Centro de Investigación en Educación, Naturaleza, Cultura e Innovación para la Amazonia, 2024-07-01) ;
    This article presents a Pentahelix model for environmental education in solid waste management, based on a review of four previous technical studies. The main objective of this review is to present a Pentahelix model of environmental education from various perspectives. The findings indicate that centering the community in the interaction between academy, the productive sector, government, and social organizations generates more effective and sustainable solutions. The research uses a documentary analysis methodology to collect and analyze relevant information on environmental education programs, allowing the evaluation of the methods used in the reviewed studies. This model promotes the integration of scientific knowledge with local practices, encourages community participation, and supports the implementation of innovative strategies. The model emphasizes that collaboration among key stakeholders is essential for the success of these programs and for generating economic value in waste management. The Pentahelix approach is presented as comprehensive and adaptable, capable of addressing environmental challenges in diverse contexts.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Analysis of scientific production on environmental risk assessment in ecosystems with a circular economy
    (Universidad Nacional de Colombia, 2024-12-09)
    Yasniel Sánchez-Suárez
    ;
    ; ;
    Verenice Sánchez-Castillo
    Ecosystems are currently at risk, and scientific methods have been developed to assess these impacts. In this scenario, the circular economy makes it possible to reuse raw materials and reduce waste. The objective of the research is to analyze the scientific production related to the evaluation of environmental risks in ecosystems with a circular economy approach. Quantitative research was carried out, with a retrospective and descriptive approach, from a bibliometric study in the SCOPUS database in the period 2014-2024. The peak of research was 4, where research articles predominated with 7 in 12 areas of knowledge. The most producing country was the United States. The most producing journal was Thunderbird International Business Review with 159. four research lines and their gaps were identified. Environmental risk assessment is much more than a legal requirement; it is an opportunity to demonstrate an organization's commitment to sustainability.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    La gestión del posicionamiento analítico de la ciudad como herramienta de marketing urbano: caso ciudad de Matanzas, Cuba
    (FapUNIFESP (SciELO), 2019)
    Yanlis Rodríguez Veiguela
    ;
    ;
    Jensy Tanda Díaz
    ;
    Roberto Carmelo Pons García
    ;
    Resumen La creciente rivalidad entre ciudades en el escenario actual marca nuevos retos en la planificación urbana, asumiendo el marketing urbano un rol fundamental, donde aspectos como la competitividad y el posicionamiento se favorecen. Este estudio propone determinar el posicionamiento analítico de una ciudad relacionando aspectos de competitividad y el constructo identidad-comunicación-imagen urbana. Se analizan: (i) la competencia y sus niveles; (ii) su imagen, considerando los índices de valoración e importancia y la correspondencia entre identidad e imagen urbanas; (iii) los atributos identificativos y la posición competitiva. Se utilizaron métodos cualitativo-cuantitativos, destacándose en ellos: la entrevista en profundidad, el método clúster, los índices de valoración e importancia de la imagen urbana, el ideograma e imaograma, la matriz importancia-valoración, y el mapa de posicionamiento. Por este motivo, se identificaron 12 ciudades competidoras de la ciudad de Matanzas, Cuba. Siendo agrupadas en tres niveles de competidores: superior, inferior y semejante. Se evaluó el posicionamiento respecto a los competidores superiores (La Habana, Cienfuegos, Trinidad, Camagüey, y Santiago de Cuba). Se determinaron como atributos identificativos: aspecto físico, patrimonio histórico, y oferta turística. El mapa de posicionamiento evidenció que Matanzas tiene una posición similar a Camagüey y Santiago de Cuba, diferente con Cienfuegos, y opuesta a La Habana y Trinidad.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Discrete simulation applied to the improvement of patient flows in hospital institutions
    (SciELO Agencia Nacional de Investigacion y Desarrollo (ANID), 2024-05)
    Yasniel Sánchez Suárez
    ;
    Arialys Hernández Nariño
    ;
    Maylín Marqués León
    ;
    Orlando Santos Pérez
    ;
    Hospital services need to develop management based on the phenomena that make up their environment and project themselves to the needs of their patients. In this sense, managing patient flows allows for optimizing hospital resources and increasing patient safety during the patient’s journey. The objective of this article is to improve the management of patient flows in hospital institutions through the application of discrete simulation. The proposed methodology integrates the processes of planning, execution, verification, and action. Among the tools used are the process descriptions, Diagnosis Related Groups definition, and discrete simulation. Additionally, tools from manufacturing systems are adapted to hospital management in the solutions proposal. Among the main results, patient flow management is improved in the Urology service of the Faustino Pérez Hernández Clinical and Surgical Teaching Hospital in Matanzas province, Cuba. The process is described, and a simulation model is built to identify insufficiencies and check the feasibility of improvements. Discrete simulation is an operations management tool that facilitates managing and improving patient flows in hospital institutions.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Ciudad inteligente y Ciudad circular: ¿Similares conceptos?
    (Universidad Tecnologico ECOTEC, 2023-12-30) ; ;
    Rigoberto Anguiano Aldama
    ;
    El actual desarrollo urbano se basa en diversos conceptos. Entre ellos figuran enfoques económicos como el crecimiento (regional) y las teorías del desarrollo que incluyen factores como la evolución de la población. De la sociología proceden teorías que tienen en cuenta cuestiones como el avance de la globalización y la individualización de la sociedad en la ordenación del territorio. En este escenario, surgen nuevas tendencias como es la economía circular como un modelo de desarrollo que contribuye a la sostenibilidad y eficiencia energética y a la reutilización y reaprovechamiento de espacios públicos y privados dentro de procesos urbanísticos. El presente trabajo tiene como objetivo central reflexionar sobre la conexión de la economía circular con ciudad Inteligente.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Application of neural networks in predicting the level of integration in supply chains
    (Omnia Publisher SL, 2020-02-20)
    Emanuel Guillermo Muñoz
    ;
    Neyfe Sablón Cossío
    ;
    Sebastiana del Monserrate Ruiz Cedeño
    ;
    ;
    Yeni Cuétara Hernández
    Purpose: This investigation is based on the theoretical analysis of the application of neural networks to the design and manage supply chains, along with an empirical approach, this investigation its developed with the prediction of the level of integration in the supply chain through neural networks. Design/methodology/approach: The methodology designed and used for the processing of data was the instruction of a neural network wich is used to predict the level of integration in a supply chain. This type of predictive application appears in the literature reviewed on supply chains. This analysis was carried out in a comparative way with the heterogeneous and homogeneous weights of the neuron training. Findings: The main results of this research focus on predicting the level of integration in the supply chain from the neoronal network. This provides a coached neuron that can be applied in other studies and, therefore, predict the outcome. On the other hand, it is shown that if the weights of the integration level variables are not homogeneous, the procedure presents different results depending on the context in which it is developed. Research limitations/implications: Among the limitations of the implementation of neural networks it should be noted, the necessary adaptation to the characteristics of the supply chains and the areas of performance of the business organizations under study, in the framework of activities productive or service itself, in addition to analyzing its corporate purpose in relation to the satisfaction of certain needs of the target markets. Originality/value: The literature shows multiple theoretical sources that refer to studies of neural networks in supply chains, observing the opportunity to apply this technique to predict the level of integration due to its benefits for decision making. The originality of this scientific work lies in the possibility of comparing the historical data of the level of integration and those predicted as a result of the coaching of the neuron with the weights of the heterogeneous and homogeneous variables.
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Implementation of circular economy in supply chain management: a bibliometric analysis
    (Centro de Investigación en Educación, Naturaleza, Cultura e Innovación para la Amazonia, 2024-07-01) ;
    Supply chains have a high environmental impact; while the circular economy generates sustainable benefits through the reuse of resources, in this sense, circular supply chains integrate the sustainability of supply chains. The objective is to analyze the implementation of circular economy in supply chain management during the period 2021 - 2023. The research is of a descriptive quantitative type, based on a bibliometric analysis, it was developed in the Scopus database and only research articles found in open access in the areas of engineering, business, management and accounting sciences were taken into account. A total of 293 research papers were identified, the largest number of papers were published in 2022 with 114. The most representative author was Kazancoglu with eight publications. The institution that contributed the most articles was Yaşar Universitesi with 10 researches. The country that published the most was United Kingdom with 76 researches. The researches were published in 83 scientific journals, the most published was Journal of Cleaner Production (n=39), and in turn the most cited with 1138 citations, the one with the highest impact in Scopus was International Journal of Production Economics (IF=11,849).
  • Some of the metrics are blocked by your 
    Item type:Publication,
    Simulación discreta aplicada a la mejora de los flujos de pacientes en instituciones hospitalarias
    (2024-12-23)
    Sánchez Suárez Yasniel
    ;
    Hernández Nariño Arialys
    ;
    Santos Pérez Orlando
    ;
    Los servicios hospitalarios necesitan desarrollar una gestión basada en los fenómenos que conforman su entorno y proyectarse a las necesidades de sus pacientes. En este sentido, la gestión de los flujos de pacientes permite optimizar los recursos hospitalarios y elevar la seguridad del paciente durante su trayectoria. El objetivo del presente artículo es mejorar la gestión de flujos de pacientes en instituciones hospitalarias mediante la aplicación de la simulación discreta. La metodología propuesta integra los procesos de planeación, ejecución, verificación y actuación. Entre las herramientas utilizadas están la descripción de procesos, definición de Grupos Relacionados con el Diagnóstico y la simulación discreta. Además, en la propuesta de soluciones se adaptan herramientas propias de sistemas de manufactura a la gestión hospitalaria. Entre los principales resultados, se mejora la gestión de flujos de pacientes en el servicio de Urología del Hospital Clínico Quirúrgico Docente Faustino Pérez Hernández de Matanzas, Cuba. Se describe el proceso y se construye un modelo de simulación que permite identificar insuficiencias y comprobar la factibilidad de las mejoras. La simulación discreta constituye una herramienta de la administración de operaciones que facilita la gestión y mejora de los flujos de pacientes en instituciones hospitalarias.