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Publication
Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritage
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Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritage
Journal
Smart Innovation, Systems and Technologies
Advances in Tourism, Technology and Systems
ISSN
2190-3026
Date Issued
2020-11-20
Author(s)
GARZON PAREDES, ALEXIS RAUL
Facultad de Derecho, Ciencias Administrativas y Sociales
Marcelo Royo-Vela
DOI
10.1007/978-981-33-4260-6_34
URL
https://cris.ute.edu.ec/handle/123456789/696