Browsing by Author "A. C. Vaca-Tapia"
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Publication Press Consumption in Chile During COVID-19: Digital Marketing Variables at Analysis(Springer Nature Singapore, 2023) ;V. Crespo-Pereira ;A. C. Vaca-TapiaThe media in general and the press in particular have to adapt to the exceptional situation caused by COVID-19. The pandemic forced to stop the paper version in favor of the digital version. The new ways of doing media, as well as the routines of readers cultivated in this context, lead us to ask many questions about the future of paper and the type of post-pandemic information consumption. This article analyzes the reading habits in the press at different times during confinement and post-confinement times and makes a comparison between native digital media and digital migrants in Chile. Following a descriptive approach, the article offers an average analysis of five variables out of 22 Chilean newspapers and a detailed analysis of the positioning of ten of them. The data reflect a preferential use of the smartphone device for news consumption, as well as a consolidated influence of Facebook and Twitter in the traffic to the digital press. - Some of the metrics are blocked by yourconsent settings
Publication X-ray of TikTok Accounts on Scientific Dissemination in the Andean Community(Springer Nature Singapore, 2022-11-23) ;S. Cabrera-Espín ;A. C. Vaca-Tapia ;N. Mendoza-GavilanezL. V. Mora-Torres