Analysis of Advertising as a Source of Financing for the National Private Television Company RTU (Ecuador)

Ambar Micaela Espinosa-AndradeAna Cecilia Vaca-TapiaVerónica CrespoRoberto Xavier Manciati-Alarcón2024-11-192024-11-192019-0610.23919/CISTI.2019.8760716https://cris.ute.edu.ec/handle/123456789/809Analysis of Advertising as a Source of Financing for the National Private Television Company RTU (Ecuador)proceedings-article