Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements

Margarita De-Miguel-GuzmánRONQUILLO BOLAÑOS, CARLOS LEONARDOCARLOS LEONARDORONQUILLO BOLAÑOSSANCHEZ RODRIGUEZ, ALEXANDERALEXANDERSANCHEZ RODRIGUEZGARCIA VIDAL, GELMARGELMARGARCIA VIDALPEREZ CAMPDESUÑER, REYNER FRANCISCOREYNER FRANCISCOPEREZ CAMPDESUÑERMARTÍNEZ VIVAR, RODOBALDORODOBALDOMARTÍNEZ VIVAR2024-11-182024-11-182020-0610.22598/mt/2020.32.1.27https://cris.ute.edu.ec/handle/123456789/705Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisementstext::journal::journal article